Become a marketing expert
Build a marketing career or advance in your current role with postgraduate study. Our flexible globally recognised qualifications set you up for roles in marketing, advertising, and communications anywhere in the world.
Our qualifications cover essential areas like consumer behaviour, sustainable marketing, technology, branding, and market research and strategy. You'll gain practical skills, a strong understanding of global marketing trends, and the ability to make smart, data-informed decisions.
You'll learn from leading academics and professionals, and benefit from our strong industry and government connections.
Choose your study path
The Wellington School of Business and Government has Marketing study options at graduate and postgraduate levels to suit your circumstances and goals. They suit you if you’re:
- a recent graduate and want to deepen your knowledge and enter the workforce with a stronger, more internationally focused business degree
- already working and want to shift or advance your career.
Change focus by studying Marketing at graduate level
Specialise in Marketing theory and practice with graduate-level study. Our graduate certificate and diploma qualifications help you change careers or upgrade your skills.
You’ll learn about consumer behaviour, marketing strategy, data-driven marketing decision making, strategic brand management, sustainable consumption and marketing practices, and the nexus of marketing and technology.
Graduate Certificate in Commerce
This 60-point, one-trimester graduate certificate introduces you to foundational Marketing concepts so you can upskill without committing to a longer qualification. It’s also a pathway to more advanced postgraduate study.
Graduate Diploma in Commerce
The 120-point graduate diploma gives you a broader and more in-depth grounding than the graduate certificate. It’s a good way to prepare for postgraduate Marketing study or if you want to work in marketing management or research.
Study Marketing at advanced postgraduate level
Bachelor of Commerce with Honours
A one-year, full-time degree that builds on your undergraduate Marketing BCom. It deepens your understanding of Marketing strategy and management, and is an excellent step if you seek a career in academia, policy, or research-intensive roles.
Postgraduate Certificate in Commerce
A short, focused qualification that adds depth to your Marketing knowledge without committing to a full year of study. It gives you flexibility and a pathway into the postgraduate diploma or Master’s qualifications.
Postgraduate Diploma in Commerce
A flexible, 120-point qualification you can take full time or part time. It’s a good option if you want an advanced, career-focused Marketing qualification without a research component. It’s also good if you plan to take a Master of Commerce in future—your PGDipCom courses can count towards it.
Carry out postgraduate research
Master of Commerce
Develop your understanding of contemporary marketing issues with a Master of Commerce majoring in Marketing. A 180-point, full- or part-time degree with both coursework and research components. You can staircase this degree with a BCom(Hons).
Master of Global Business
This 180-point coursework-based Master’s degree gives you a global perspective on modern marketing theory, practice, and strategy. It’s a good choice if you want to launch a career in global business marketing and strategy and learn skills you can apply directly in the workplace.
Doctor of Philosophy
Carry out advanced research in Marketing and make an original contribution to the field with a PhD.
Qualification support and advice
We can help you match your interests and career goals with the right course of study.
If you’re a new student, talk to a Future Student Adviser through our enquiry form.
If you’re already studying with us, talk to Tītoko—Student Success.
For the research portion of your study, you’ll need a supervisor to help guide your research. Your programme coordinator will work with you to find the right person.
Study options
Find out how you can study postgraduate Marketing at Te Herenga Waka—Victoria University of Wellington.
Why Wellington
Wellington is an excellent place for postgraduate study in Marketing. You’ll be studying alongside the headquarters of major corporations and government departments, bringing you networking opportunities with decision-makers in commercial and public-sector marketing.
Wellington also has a strong creative sector, particularly in film, digital agencies, and design. You'll be exposed to the latest marketing thinking in entertainment, digital media, and experience design.
Future careers
Our globally recognised Marketing qualifications prepare you for roles in marketing, advertising, and communications around the world.
You’ll deepen your understanding of consumer behaviour, brand strategy, digital marketing, market analytics, and communication. You’ll also learn strategic thinking and problem-solving skills needed for senior or specialised roles.
Some graduates use their qualification to shift into consulting, strategic planning, or entrepreneurship. A marketing qualification is also useful if you plan to launch your own business.
More career information
Find out more about careers.
The government careers website, Tahatū, offers more information about jobs, salaries, and current opportunities.
Scholarships
You may be able to get a scholarship to help fund your studies.
We have postgraduate and doctoral scholarships available, as well as specialised scholarships for different groups and subject areas. If nothing fits right now, something may suit you later.
We encourage you to apply. It's a straightforward process, and it could make a real difference.
Scholarships for Business and Government
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Applicants must be enrolled, or intending to enrol full time, in a Master’s or PhD degree in areas related to identity management and are New Zealand citizens or permanent residents.
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This scholarship is for students undertaking or intending to undertake an Honours or Masters degree at Te Herenga Waka—Victoria University of Wellington in areas related to Peace Building or Peace Studies, Trust Building, Conflict Resolution, addressing Historical Injustice, Restorative Justice, Social Cohesion, Community building and promoting cross-cultural understanding, Change Making or Ethical Leadership.
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This scholarship is open to Pasifika students intending to enrol in a Postgraduate Certificate, Diploma or Master’s degree in Business at the Wellington School of Business and Government. Applicants are expected to have met the admissions requirements for the qualification of interest. Applicants will be assessed on merit however preference may be given to applicants experiencing financial hardship.
Scholarships for international students
We are currently offering a NZ$10,000 VUW Postgraduate International Scholarship to all eligible international students enrolling in a Master’s degree or Postgraduate Diploma programme.
Your scholarship will be processed automatically when your programme application is accepted, and the amount will be deducted from your tuition fees.
Other scholarships
We also have postgraduate and doctoral scholarships available, as well as specialised scholarships for different groups and subject areas. If nothing fits right now, something may suit you later.
We encourage you to apply. It's a straightforward process, and it could make a real difference.
Scholarships for Business and Government
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This scholarship is open to Pasifika students intending to enrol in a Postgraduate Certificate, Diploma or Master’s degree in Business at the Wellington School of Business and Government. Applicants are expected to have met the admissions requirements for the qualification of interest. Applicants will be assessed on merit however preference may be given to applicants experiencing financial hardship.
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This scholarship is to help students conduct research in the field of librarianship.
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This scholarship is to support doctoral students who are researching in the School of Accounting and Commercial Law.
Join our postgraduate community
The Postgraduate Students’ Association provides a voice for you on campus and information on studying at Te Herenga Waka—Victoria University of Wellington.
Postgraduate Students’ Association
MAI ki Pōneke
MAI ki Pōneke are part of an international network of Māori and Indigenous postgraduate students. They provide advice, support, and information to Indigenous postgraduate students of all levels, as well as those thinking about enrolling.
Research areas
Our academic staff are active across a range of specialist research areas.
Get help to manage your finances
We can help you:
- budget your money
- manage your student loan or allowance
- work out your accommodation payment schedule.
If you’re facing financial difficulties, we can help you apply for the Hardship Fund.
You may be eligible for government or community support, too.
Apply for a New Zealand study visa
You’ll need to apply for a study visa if you plan to study with us as an international student.
You should apply for your visa after you’ve received your Offer of Place, and before you come to New Zealand.