Study Marketing for a bright future
Marketing is the strategic study of markets, consumers, and creating value. By studying Marketing as your major within the Bachelor of Commerce (BCom), you’ll learn how people make decisions, build strong brands, and develop smart marketing strategies that create value for businesses and organisations.
You’ll learn to think strategically, create compelling stories that motivate consumers, and become an expert in creating and using marketing plans. You’ll also build knowledge in advertising, digital and social media, market research, and consumer behaviour.
Marketing study prepares you for careers in marketing and communications, brand management, digital strategy, and many more. You’ll gain practical and creative skills to solve business problems and connect with customers in meaningful ways.
Why Wellington
Benefit from the University’s links with government and industry
Your studies will be strengthened through the School of Marketing and International Business’s strong links with Wellington's corporate leaders, financial institutions, and government agencies.
Choose your study path
Major in Marketing as part of your undergraduate Bachelor of Commerce (BCom). Your degree includes core commerce courses and specialist Marketing courses that cover consumer behaviour, digital marketing, and strategy.
You can also combine Marketing with another major (a double major), take it as a minor subject within the degree, or study it as part of a conjoint or double degree. Students often pair a Marketing major with International Business, Management, or Information Systems.
Degree support and advice
We can help you match your interests and career goals with the right course of study.
If you’re a new student, talk to a Future Student Adviser.
If you’re already studying with us, talk to Tītoko—Student Success.
Study options
Find out how you can study Marketing at Te Herenga Waka—Victoria University of Wellington.
Future careers
The BCom in Marketing gives you the analytical, strategic and communication skills that are useful in the business and public sector.
Because the degree offers a broad business foundation as well as specialist marketing knowledge, you’ll be able to move into roles such as brand manager, digital marketing lead, or strategy consultant.
Postgraduate study at Honours and Master’s level can open up senior leadership, research, or specialist marketing careers.
More career information
Find out more about careers in Marketing.
The government careers website, Tahatū, offers more information about jobs, salaries, and current opportunities.
Scholarships
You may be able to get a scholarship to help fund your studies.
We have first-year and school-leaver scholarships available, as well as specialised scholarships for different groups and subject areas. If nothing fits right now, something may suit you later.
We encourage you to apply. It's a straightforward process, and it could make a real difference.
Scholarships for Business and Government
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This scholarship is for students undertaking or intending to undertake an Honours or Masters degree at Te Herenga Waka—Victoria University of Wellington in areas related to Peace Building or Peace Studies, Trust Building, Conflict Resolution, addressing Historical Injustice, Restorative Justice, Social Cohesion, Community building and promoting cross-cultural understanding, Change Making or Ethical Leadership.
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Applicants must be of Māori descent, identify as female, enrolled or intending to enrol full-time or part-time in an undergraduate or postgraduate programme at Wellington School of Business and Government. Grade point average (GPA) or grade point equivalent (GPE) of at least 6.00 is required.
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In honour of Jonathan Nicholls (ACC's Head of Actuarial Services who passed away in early 2015), ACC wishes to promote the actuarial profession in much the same way that Jonathan did. ACC is dedicated to supporting Actuarial Science students and others looking to pursue a career in the actuarial profession.
Scholarships for international students
We are currently offering a NZ$15,000 VUW Undergraduate International Scholarship to all eligible international students enrolling in a Bachelor’s degree.
Your scholarship will be processed automatically when your programme application is accepted, and the amount will be deducted from your tuition fees.
Other scholarships
We also offer specialised scholarships for different groups and subject areas. If nothing fits right now, something may suit you later.
We encourage you to apply. It's a straightforward process, and it could make a real difference.
Scholarships for Business and Government
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In honour of Jonathan Nicholls (ACC's Head of Actuarial Services who passed away in early 2015), ACC wishes to promote the actuarial profession in much the same way that Jonathan did. ACC is dedicated to supporting Actuarial Science students and others looking to pursue a career in the actuarial profession.
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This scholarship is to assist students in the last year of their first Bachelors degree at Victoria University of Wellington. The scholarship fund will be awarded equally between male and female students.
International recognition
Wellington School of Business and Government is among the top 1% of business schools worldwide that hold the ‘Triple Crown’ of international business education accreditations. By studying here, you can be confident your qualification will be recognised globally for its quality.
Postgraduate study
If you choose to continue to postgraduate study with us after finishing your degree, you’ll join a talented team of internationally recognised researchers doing innovative work.
If you get good results in your undergraduate study, you could go on to an Honours degree. You could continue on to study a Master’s or PhD, if you want to do independent research.
Get help to manage your finances
We can help you:
- budget your money
- manage your student loan or allowance
- work out your accommodation payment schedule.
If you're facing financial difficulties, we can help you apply for the Hardship Fund.
You may be eligible for government or community support, too.
Wellington Global Exchange
If you're a current student at Victoria University of Wellington, you can complete part of your degree overseas. Choose from our 140 partner universities worldwide.
Study Abroad and Exchange Programme
If you're an overseas student, you can spend a trimester or a year at Victoria University of Wellington. You'll earn credits at your home university while you study here.